Sovereign Vale – Newsletter

The brief

After working with Vale Housing (now Sovereign Vale) for over eight years, we have been working with their new brand to make it more appealing to a wider, younger audience and encourage more reader interaction.

The approach

Working with the tenant's editorial team we design, create and co-write the magazine. Group meetings help to determine content, whist wow! takes on the role of designer, and project manager for Sovereign.

The results

Positive feedback from residents and involved tenant groups to the new style newsletter, which has resulted in more reader participation and response.