Spectrum – Logo

The brief

With Signpost Housing and Spinnaker Housing groups merging, we were asked to name and brand the new group and provide specific branding guidelines and styles for the launch to ensure a clear, consistent message, mission and values.

The approach

Working with internal and external stakeholders, Spectrum Housing Group was created with branding rolled out across all company communications from advertising and brochures to signage and exhibitions.

The results

The creation of a striking brand that works well across a variety of mediums in a market that often has very corporate feel. The group has now gone from strength to strength and are able to adapt the branding as required.