CBSO – 2008 Brochure

The brief

Based on market research and information from focus groups, CBSO were keen to give their advertising and marketing material a more vibrant, modern feel and broaden their appeal to a wider audience.

The approach

Portraying the feel of the personalities behind the music and providing more of an insight to the orchestra through the use of more impactful, dynamic photography indicating each players passions to give marketing material a more personal touch.

The results

Ticket sales have risen and the campaign has been recognised throughout Birmingham. We are currently working with the CBSO to plan the next campaign which their inhouse design team will then take forward.