Emap World Retail Congress – Logo

The brief

'Bringing together the world's retail leaders'. Emap came to wow! to help launch and brand the World Retail Congress. The brand had to work worldwide - across all languages.

The approach

The brand needed to be bold, strong and simple. Something that represented people coming together with a global approach. We created a brand that allowed for the identity to spread across the different sections of the Congress - awards, the hall of fame and the event.

The results

The launch of the World Retail Congress in Barcelona, 2008 was a huge success, the brand continued to grow and the event is now in its 3rd year.