Breakthrough Breast Cancer – Brochure

The brief

After meeting with Breathrough Breast Cancer wow worked with the charity to help implement their new brand through various different campaigns and literature.

The approach

It was important that we worked within the guidelines of the new brand to ensure it was well implemented, but we also worked with the various teams within the charity and showed various different directions in which it could be taken. Some literature is very sensitive and so needed to be treated carefully, whilst other elements, such as fundraising, had more scope for experimentation.

The results

Literature has been implemented across the board and was well received by the Breakthrough team and by third party companies involved with the charity.