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our work

BTG

Project: Restyle of BTG Interventional Medicine (BTG I.M.) communications

Background: BTG are a driving force in Medicine, focused on bringing to market innovative products in specialist areas. Their Interventional Medicine products combine medicines, device technology and new techniques in order to deliver more targeted treatments.

Project Outline: To revamp their existing BTG I.M. brand used within their advertising and apply to their other communications materials. Using the iconic image to represent their strapline: ‘See More, Reach Further, Treat Smarter’.