SME marketing specialists?
‘But you’ve done work for large corporates?’
‘What the? You do work for us and we’re not small!’
‘You only work with one man bands now?’
‘We’re a charity not an enterprise, where do we fit in?’
‘So what on earth is an SME?!’
We’re expecting a reaction to our alignment in the market. We had a big enough discussion ourselves about which way we were heading, so we can’t expect others not to question us.
After nearly 12 years in business we decided to look at what we do best. We realised that most marketing and creative companies rarely practice what they preach; taking a look at our contemporaries we discovered that they never hang their hats on what they really do. Sure, they were creative. Yup they came up with solutions. They were all very friendly (well most of them). But hardly any of them said who their actual target market were; who specifically they were aiming at.
We fell into that trap too – concerned that we would turn potential clients off using us if we dared to state who we were aiming at. We found ourselves in an ocean of ‘marketing specialists’.
But seriously, how can we pretend that we offer everything to everyone? We can’t. At different times and in different departments we can help many clients of all sizes, but the chances of CocaCola ringing us up and asking us to direct their next advertising campaign is slim.
Instead we looked at what we do, what we have done, and how we can best help our clients. And that’s when we realised: we work best with SMEs – more MEs than SEs but we never rule it out – we know how to create exciting campaigns and work that helps organisations to punch above their weight.
We add value when we’re an extension to our client’s team. We’re a full time resource that allows clients to call on us when they need to, and who can help support a small marketing team or a marketing manager without adding extra salaries.
We’re not alienating the big corporates, you only have to see the work that we’ve delivered for adidas – but, to a larger client, we’ll be a small cog in the corporate wheel; we’ll make a difference, but it will more than likely be on a project-by-project basis. With SMEs we can get to the heart of their objectives and help with delivering strong communications that can be the catalyst to deliver results.
Our experience with some of the most exciting teams and businesses allow us to think big, be creative but deliver to a budget. And who better to do that with than the world SMEs who can benefit from a different perspective? They bring their specialisms, we bring ours.
Still not sure? Have a look at our SME Marketing specialists – FAQ
