One view of the 100-in-1 display stand

Pop-up exhibitions, the standard choice for every exhibitor who needs a professional display. But there are limitations – it’s costly to replace the graphics and let’s be honest, they all start to look the same, creating ‘pop-up-blindness’ – you and your competitors blur into one…

We recently faced the same conundrum for Forward Swindon when they needed to exhibit at the OGC conference in London. How do we make the stand ‘stand out’ from the usual pop-ups?

We wanted the display to constantly keep attracting the attention of delegates in between speaker sessions, but we were limited to a conventional pop-up area.

We felt that in order to grab attention the stand had to change during the exhibition so that delegates never became blind to the visuals. Enter 100 displays in 1; our idea was to develop an innovative display created by a frame that fits around 12 individual boxes, each featuring a different image/message on each of their sides. The boxes are interchangeable and easily moved, allowing for the stand to be easily changed in the middle of an exhibition. One moment the whole thing can be green and, in minutes, it can display a different message in purple, or a whole set of messages! There are a huge number of combinations.

The stand we built was also double sided so it could be viewed from the front and back. Added to that the stand is totally eco-friendly and can be produced for a price similar to a standard pop-up plus it folds down and flat-packs away.

The solution provides a new and innovative way to keep your displays fresh, the whole system is sturdy and hard-wearing so it’s ideal for conferences, exhibitions and temporary retail window displays.

For more information contact Natasha or Miranda.

Another view of the same stand – just how many more can you make?

Left: 100-in-1 display: The Forward Swindon OGC stand with the surrounding frame. The frame provides constant branding whilst the message can change throughout the exhibition.