Comments on: Optimistic businesses are opening up to new cost effective ideas http://www.wowcreative.co.uk/blog/optimistic-businesses-are-opening-up-to-new-cost-effective-ideas getting creative Fri, 20 Apr 2012 22:54:35 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Natasha Acres http://www.wowcreative.co.uk/blog/optimistic-businesses-are-opening-up-to-new-cost-effective-ideas/comment-page-1#comment-995 Natasha Acres Wed, 02 Jun 2010 10:09:51 +0000 http://www.wowcreative.co.uk/blog/?p=144#comment-995 I think one thing that's important to add is that emarketing is just like every other form of marketing - it has to have purpose, its no good to have the scatter gun approach. It has to be targetted. The biggest change with online media and social media that perhaps wasn't there previously is that for once the target-customer has a direct link to the supplier and can find out exactly what everyone else thinks as well. It's made the whole thing transparent. With this is mind you have to make sure that marketing isn't a bolt-on to your business but is planned and aligned with your core business objectives. It's integral - those companies that have that ethos at their heart are the ones thriving in an online world. I think one thing that’s important to add is that emarketing is just like every other form of marketing – it has to have purpose, its no good to have the scatter gun approach. It has to be targetted. The biggest change with online media and social media that perhaps wasn’t there previously is that for once the target-customer has a direct link to the supplier and can find out exactly what everyone else thinks as well. It’s made the whole thing transparent.

With this is mind you have to make sure that marketing isn’t a bolt-on to your business but is planned and aligned with your core business objectives. It’s integral – those companies that have that ethos at their heart are the ones thriving in an online world.

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