Don’t just join a social network – create one
Social-media is the biggest thing since sliced bread in marketing circles. If the industry gurus are to be believed you need community managers and Facebook fans and you should be tweeting your every move.
However, these sites are great for large numbers, or for retail outlets facing the public, but when it comes to industry specific networks the benefits can seem less advantageous. Hence we’ve recently developed our second industry-specific networking site on behalf of our client, Project Leaders.
Two years ago we designed and built the HR Business Network – a successful site for top-level HR professionals to network and connect with their peers. The site offers detailed profiles, advice sections, discussions, events and of course, messaging. With over 2000 approved members, all senior figures within the HR industry, the site has been a huge success encouraging industry networking.
The project was deemed so good that Project Leaders asked us to replicate the project for the Finance Sector, and we’ve just rolled out the Finance Business Network.
Current social networks don’t fit all business models, so if social networking isn’t working for you, talk to us about creating a social tool that can get you connected to the right people. It’s often better to be the facilitator and align your business with the heart of the discussion than to join an ocean of ‘me-too’ companies.
