No matter who you are or how successful you are in business you learn something new everyday.
So, you know that you know your stuff, after all, you don’t run a successful company for years blagging you’re way through projects and spending clients money on a whim. You’ve worked hard for the client list that you’re proud of.
But then the day comes when you are asked to submit a proposal – to show your abilities. You work hard as a team, you come up with some fantasically creative ideas, within budget and the timings are not an issue. You submit your proposal and wait for the call.
Seems straight forward enough right? WRONG… this falls within the ‘some you win, some you loose’ scenario. You didn’t win, and it hurts. However discovering why you didn’t win can be just as important in terms of experience as the winning for the development and progress of your company.
Asking the client for valid reasons why you weren’t successful can reveal invaluable lessons for your business. And a good marketing manager should always tell you where you didn’t meet their expectations. For example, from the lesson that we recently were given, our client told us “We loved your ideas but you didn’t explain the process, the chosen agency explained in detail how they would go about making things happen, which proved to us their experience.”We were so excited by our creative solution we didn’t explain how we’d come to that conclusion. We should have been more earnest, given more assurance.
We just learnt a big lesson – an expensive one at that. Just because we know what we’re doing and how we’re doing it doesn’t mean the client does – sometimes providing a solution isn’t enough, the proof of the process is as important to show it’s the right solution.