With every organisation trying to tighten their belts, it’s no surprise that electronic media will be a tool that will come of age in this recession. Long gone are the creaky websites that were making little impact in the last downturn. In their place we have social networking, blogging, eshots and more recently, tweets…

A great example of a recent ‘no budget’ marketing success in the credit crunch, was of the Mara Triangle conservation project set in the Masai Mara. Armed with nothing more than a good website and an avid twitter account, they’ve managed to raise funds and get volunteers at a time when others are struggling to meet their targets.

During this downturn, take the time to investigate and embrace e-marketing… utilise free sites and tools and then get creative with your marketing plans! No matter what the medium - marketing doesn’t have to cost the earth, but it does need to move it!

Fed up with the doom and gloom going around? Everywhere is bad news. Well here at WOW towers, we’re making a stand. We know it’s bad, we know things are going to get tough for a lot of people, but companies shouldn’t just give in to the downturn without a fight. That’s why we created the Revolution against Recession campaign. There’s a lot that we can all do to minimise the impact and there’s a good chance that with the right approach and some clever marketing some companies will not just survive, but thrive.

If you want some sensible marketing advice to help attack the downturn then contact natasha@wowcreative.co.uk or download our free guides.